Privacy Policy

East Coast Hideaways Ltd
Last updated: 19th February 2026

 

1. Who We Are

East Coast Hideaways (“we”, “us”, “our”) is a UK-based holiday-let agency operating across Norfolk, Suffolk, Lincolnshire and Scotland.

We are the data controller for the personal information you provide to us.

Email: hello@eastcoasthideaways.co.uk

2. What Information We Collect

We may collect and process the following personal data:

Guests

  • Full name

  • Email address

  • Telephone number

  • Postal address

  • Booking details

  • Payment information (processed securely via third-party providers)

  • Names of additional guests

  • Information about pets (if relevant)

  • Special requests or accessibility needs

Property Owners

  • Name and contact details

  • Property information

  • Payment and bank details

  • Contractual documentation

Website Users

  • IP address

  • Browser type

  • Device information

  • Pages visited

  • Cookies and tracking data

3. How We Collect Your Data

We collect information when you:

  • Make a booking directly with us

  • Book through a third-party platform (e.g. Airbnb or similar)

  • Subscribe to our newsletter

  • Complete a contact form

  • Enquire about listing your property

  • Interact with us via social media

  • Use our website

4. How We Use Your Information

We use your data to:

  • Process and manage bookings

  • Communicate about your stay

  • Provide arrival details and key safe codes

  • Take and process payments

  • Send booking confirmations and invoices

  • Provide customer support

  • Market our services (if you’ve opted in)

  • Improve our website and services

  • Comply with legal obligations (e.g. HMRC reporting, DAC7, fraud prevention)

We do not sell your data. Ever.

 

5. Legal Basis for Processing

Under UK GDPR, we rely on:

  • Contractual necessity – to fulfil bookings or owner agreements

  • Legal obligation – tax, accounting and regulatory requirements

  • Legitimate interests – to run and improve our business

  • Consent – for marketing communications

You can withdraw consent for marketing at any time.

 

6. Payment Processing

We do not store full card details.

Payments are processed securely via third-party providers such as:

  • Stripe

  • SuperControl

  • Airbnb

  • Bank transfer

These providers have their own privacy policies.

7. Email Marketing

If you subscribe to our mailing list, we may send you:

  • Holiday offers

  • New property launches

  • Promotions

  • News and updates

You can unsubscribe at any time via the link in our emails.

We use secure email marketing platforms to manage subscriber data.

 

8. Data Sharing

We may share relevant data with:

  • Property owners (limited to necessary booking details)

  • Housekeepers and maintenance teams (for stay logistics only)

  • Payment processors

  • IT and website providers

  • HMRC or other regulatory bodies where legally required

We only share what is necessary.

 

9. Data Retention

We retain personal data:

  • For as long as required to fulfil bookings

  • For up to 6 years for accounting and tax purposes

  • For marketing purposes until you unsubscribe

After this period, data is securely deleted.

10. Cookies

Our website uses cookies to:

  • Improve website functionality

  • Analyse traffic

  • Support marketing efforts

You can manage cookie preferences via your browser settings.

For full details, please see our [Cookie Policy].

 

11. Data Security

We take appropriate technical and organisational measures to protect your data, including:

  • Secure servers

  • Encrypted payment processing

  • Password-protected systems

  • Limited staff access

However, no internet transmission is ever 100% secure.

 

12. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data

  • Request correction of inaccurate data

  • Request erasure (“right to be forgotten”)

  • Restrict processing

  • Object to processing

  • Data portability

  • Lodge a complaint with the Information Commissioner’s Office (ICO)

ICO Website: https://ico.org.uk

To exercise your rights, email: hello@eastcoasthideaways.co.uk

 

13. Third-Party Links

Our website may contain links to other websites. We are not responsible for their privacy practices.

14. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website.